
Neuroimaging Evidence Supplement
Alex Applebee & L. N. Combe
Neuroimaging Evidence Supplement
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NEUROIMAGING EVIDENCE SUPPLEMENT
A. C. Applebee and A. D. Masters
Why This Section Includes Brain Images: A Note on Scientific Communication
This section includes neuroimaging data and brain images. We do so transparently, citing two reasons:
Reason 1: The Evidence Is Relevant
The neuroimaging literature directly supports the thesis that:
Reason 2: Neuroimaging Information Increases Persuasiveness
Weisberg et al. (2008) demonstrated that explanations containing neuroscience information are rated as more satisfying, even when that information is logically irrelevant. In their study:
"Subjects in the two nonexpert groups additionally judged that explanations with logically irrelevant neuroscience information were more satisfying than explanations without. The neuroscience information had a particularly striking effect on nonexperts' judgments of bad explanations, masking otherwise salient problems in these explanations."
This effect — the "seductive allure of neuroscience" — has been replicated for textual neuroscience information (Weisberg et al., 2015; Fernandez-Duque et al., 2015).
We include brain images because the data shows they increase belief, and because the underlying evidence is genuinely supportive of our thesis. This is not manipulation — it is strategic scientific communication. The behavior